30 PR Pros Combine Forces for a Massive How-To Guide on Tools
The second #PRstack book aims to improve the public relations workflow
#PRstack is the largest crowd-sourced education effort in the history of PR practice. 48 free guides are now available to help public relations professionals get better at digital PR.
The second ebook comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimization (SEO).
-> Download or order the book on www.prstack.co
The complete book is available for free as an e-book on prstack.co. You can also print it via Blurb.
During October, each day another article will get releases and featured on the prstack.co website.
The ebook is distributed free under a Creative Commons license via the #PRstack community.
Stephen Waddington, who spearheads the project, explains:
PR trade organizations CIPR, PRCA and ICCO praise the book for its efforts in improving the PR workflow:
"Immediately upon publication, PRstack will become a definitive guide to practical public relations."
This project is more than 2 books. It's also a website cataloging over 250 PR tools. It's the biggest collection of PR tools on the planet. The project started with this crowd-sourced list of PR tools. A community gathered around the idea of making sense of the PR tools market and shared their favorite tools.
Our team at Prezly built the website in June 2015. One month later it boasted over 250 tools.
Many thanks to: Matt Anderson; Matt Appleby; Stella Bayles; Michael Blowers; Liz Bridgen; Stuart Bruce; Gini Dietrich; Erica Eliasson; Helen Laurence; Rich Leigh; Hannah Lennox; Tim Lloyd; Kevin Lorch; Maria Loupa; Rachel Miller; Lauren Old; Adam Parker; Laura Petrolino; Andy Ross; David Sawyer; Aly Saxe; Laura Sutherland; Max Tatton-Brown; Frederik Tautz; Abha Thakor; Frederik Vincx; Angharad Welsh; Livi Wilkes; Arianne Williams; and Michael White.