Prezly grows 400% as brands tackle accelerating audience expectations
Competition for influencer attention is driving better toolkits and PR practice
Prezly’s platform for sharing brand stories has quadrupled its revenue, thanks to growing demand from PR professionals seeking better ways to get their story told. From HP to Emirates, Burston Marsteller to Grayling, the biggest agencies and brands in the world are upgrading their toolkit to pursue superior storytelling and perfect pitching.
After plenty of talk, marketers are changing
For years now, they’ve realised that one size fits all email pitches to pre-built, poorly targeted lists are a route to nowhere. Launching into this world, Prezly collects the core PR tasks into a single interface for creating stories, pitching them and tracking the advancing relationships with key contacts and influencers.
It establishes a home for your brand’s story -- one that should be as clear to media as it is to influencers, social media contacts, potential customers and more.
Dominique Nellens, Estée Lauder PR:
“Prezly changed my life. Now, I upload the information and Prezly becomes like another member of the team -- everything is online and it works on smartphone and tablets. Because I can see who has read my release, I have a better understanding of what editors are doing.”
Who’s using Prezly?
- Emirates Airline, Estée Lauder, Ferrero, HP, Hyundai, Toyota, Volkswagen
- Burson Marsteller, Grayling, Ketchum, Maverick, Ogilvy, Porter Novelli, TBWA
Growth in numbers
- Monthly recurring revenue increase: 400%
- Announcements published on Prezly: 22,094
- Emails delivered with Prezly: 195,000
2014 also saw the introduction of new, forward-looking features to Prezly, including a low maintenance CRM tool, putting influencer relationships right at the core of every pitch. Co-founder Frederik Vincx talks about how the company will support and build on this in the year ahead.
“There are more people than ever who gain value from retelling and amplifying brands’ stories. And yet, if you’ve been in that position, you’ll know the way your heart sinks when you think about the standard of pitching among the masses over the last few years.
“We’re a company on a mission in 2015 -- our platform exists to support and supercharge marketers but so does our team. We’re committed to being the preferred partner, with the best service and the best technology for anyone who is serious about getting their story told today.”